August 27 - September 4, 2011
SEIKO measured records at the 13th IAAF World Championships held in Daegu, Korea
Since 1985, SEIKO has been the choice of the IAAF and measured each and every fraction of a second, distance and height achieved by the best athletes the world over. At the recent IAAF World Championships in Daegu, Korea, a team of over 50 specialist engineers from SEIKO delivered a full timing and measurement service to each and every discipline. The timing of the Championships required not only a large team of engineers, but also a vast amount of equipment, from huge field scoreboards to high-spec computers that generate TV graphics. 20 tonnes of equipment were shipped from the team's headquarters in Japan and the UK to Daegu. During the course of the 9-day event, the team measured over 15,000 individual times, speeds and distances, all of which were critical to the results and to the presentation of the sport to spectators, media, commentators and the TV viewer.
And SEIKO continued to bring innovation to the sport with a new, video-based system for measuring the long and triple jump events. The SEIKO VDM delivered results faster and mere accurately than ever before at a major athletics event.
The event over 400,000 spectators and our SEIKO pavilion, located on the Market Street near was filled with excitement of the visitors every day during the Championship.